Have we hit ‘peak human marketing’?
Four years ago tech and data to many marketers meant Facebook and pageviews. Today marketing technology has exploded. Is the marketing industry about to experience the tech-related pain publishing has...
View ArticleWhat you need to know about the Industrial Internet of Things
We all keep hearing the same refrain: the Internet of Things (IoT) is coming—or in some cases, it’s already here. At least that’s according to the New York Times, they reported General Electric (GE)...
View ArticleNever neglect security during product development
Sony felt the sting. It happened to Home Depot. Target, as well. The Canada Revenue Agency, too. And of course, Microsoft. Security breaches and hacking exploits and bugs can dirty a business plan like...
View ArticleThe big data trends to look for in 2015
“Data is a new form of capital,” said Neil Mendelson, Oracle’s vice president of Big Data and Advanced Analytics. Such a proclamation isn’t hyperbole. In a few short years we’ve developed an increasing...
View ArticleBreaking down the top HR software trends
The world of HR software is busier than ever. Established players have been usurped, or even swallowed up, by upstarts. Technology has shifted its emphasis to cloud-based solutions. Companies have...
View ArticleBattle rages on between Google and data management platforms
Digital marketers take note. If you haven’t heard about the recent competition between Google and data management platforms (DMP), you need to catch up. The way you approach online advertising campaign...
View ArticleInfographic: Tracking the history of business anaytics
If you’ve ever wanted a history lesson on how far analytics have come, this new infographic from Ninja Metrics is just for you. As the ‘graphic explains, it all began in 5,000 B.C., when our ancestors...
View ArticleHP releases open-source Big Data platform for businesses
As Big Data continues to become a hot topic, companies like HP are paving the way in streamlining the process. They want to ensure more businesses can have access to readily available tools. To help...
View ArticleHashtag Team: Apps key for content marketing, conversion conference wraps up
What’s trending this week in the B2B Twittersphere? As we do every week, the Hashtag Team column will scour Twitter to find out what B2B insiders are discussing in marketing, advertising, Big Data,...
View ArticleWhy cloud computing is becoming an integral part of the IT landscape
New research reveals that cloud computing offers IT a way to communicate with users, be responsive, and gain relevancy. The new report [PDF] comes from market researchers, Vanson Bourne, who “conducted...
View ArticleInfographic: How Big Data can be clutch for your business
Big Data is set to transform the way we do business by collecting vast quantities of information, analyzing it, and presenting a clearer picture of what clients seek – or what businesses could be...
View ArticleHow to blend Big Data with agile marketing
Today’s marketers have access to a lot of data about their audience, everything from personal information, online shopping preferences, time spent on websites, the locations they’ve been to, where they...
View ArticleThe top 10 Big Data influencers you need to follow on Twitter
We all know Big Data is well on its way to transforming the art of marketing into a science. But who are the analytics influencers on social media dishing out the insight and tips you’ll want to RT? We...
View ArticleTwitter adds new analytics tool to help brands learn what users are saying...
Twitter announced a new suite of analytics tools to helps advertisers “quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation,” as a blog...
View ArticleShining a light on predictive analytics in business marketing
Marketers are always looking for more efficient ways to drive sales and increase customer conversion, and one of the most rapidly advancing techniques they have access to is predicative analytics. It...
View ArticleB2B Solution of the Week: Integrating predictive analytics with larger...
There’s a lot of talk lately about predictive analytics, and undoubtedly it is starting to infiltrate the B2B software industry. In the last year plus Salesforce.com acquired RelateIQ and LinkedIn...
View ArticleB2B Solution of the Week: How enterprises can monetize data
Running a B2B company has its challenges. Competition remains intense, profit margins are too thin and the top line has plateaued. How can B2B find secondary revenue sources? The answer could lie in...
View ArticleB2B Trending Conversations: The resource re-cap
The B2B landscape is vast and has seen massive changes over the past two years. Niche tools have seen entire industries move their processes to the cloud, big data developments and predictive analytics...
View ArticleB2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying
While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending...
View ArticleThe Big List of 2017 Marketing Conferences
Planning where to spend your conference budget next year? There may just be too many marketing conferences to attend all of them! Some of these require no introduction, but others may not even have...
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